The artisans of the Palermo Norman Coast Tourism District enjoyed great success in piazza Castelnuovo in Palermo where they created a real village to showcase the points of excellence of the area. The producers displayed the food delicacies and wines of the District, in addition to ceramics, jewellery, knitwear and crochet, articles made of recycled wood, plastic and other materials, all made exclusively by hand by the artisans of the towns in the District
The event in piazza Castelnuovo is part of the integrated project promoting the “Palermo Norman Coast” Tourism District to encourage travellers to get better acquainted with the great variety of what the area has to offer overall. It takes place at the weekend and follows the programme of activities used at the two fairs which specialise in the exploitation of tourist destinations. The first, the ITB (International Tourism Exchange) of Berlin which is a high prestige international event for tourism, was marked by meetings with the specialist press, tour operators and various towns in a joint cooperative effort to promote their individual points of excellence. The same scheme was used at the Religious Tourism Exchange (Btri) of Rome at the end of June. These two events were joined by another event on 14 July during the Feast of Saint Rosaly when the Tourism District showcased its quality crafts in piazza Verdi in Palermo.
The new event in piazza Castelnuovo, right in the centre of Palermo, drew off part of the crowds of tourists who had come to see the Sherbeth, the international craft ice-cream festival and once again the various towns made a joint promotional effort. The integrated project of the Palermo Norman Coast Tourism District also aims to increase the number of visitors to the area by making use of the showcase offered by the regional capital which is also the Italian capital of culture for 2018. The Palermo Norman Coast Tourism District was in fact created to exploit the points of excellence of a variegated area rich in distinctive features, promoting tourism for the entire area and not just one destination. The unifying idea is the history of Norman Sicily which unfolded from 1061 (conquest by the Normans) to 1198 (extinction of the Altavilla family line), and which has left signs and symbols of great value contributing to the heritage of Sicily. The territory of the District embodies everything Sicily is famous for and appreciated by tourists: the seaside, the coast, the historic buildings, natural and environmental resources, architecture, crafts, food and wine, all of which make it possible to offer the tourist a unique holiday and a truly emotional experience exploring Sicily.