The District at the Swiss International Holiday Exhibition



The Palermo Norman Coast Tourism District is once again in the limelight at “IViaggiatori – Swiss International Holiday Exhibition” of Lugano. A showcase covering more than 10 thousand square metres, with more than 200 stands representing more than 30 countries.


The Holiday Exhibition – now in its 15th edition – transformed the splendid city of Lugano for three days into an attraction for travel lovers and enthusiasts from all of Switzerland and nearby Italy. Thousands of people took part in the event looking for suggestions and ideas on tourist resorts and accommodation for their holidays.

In order to increase the flow of visitors to the area the Palermo Norman Coast Tourism District accordingly counted on an international fair to promote this richly varied area of beautiful historic locations, art and scenery, therefore focusing on tourism not only for one destination but also the surrounding area.

Information was available at the stand set up at the fair in Lugano to welcome those who are interested or just curious and to host meetings with the specialist press and tour operators. The Palermo Norman Coast Tourism District therefore wishes to build on the success achieved in the events at Berlin with the ITB, at Rimini with the TTG and at Rome with the Religious Tourism Exchange.

On the other hand the land of the District contains everything that embodies what Sicily is famous for and appreciated by tourists: the sea, the coast, the historic buildings, natural and environmental resources, architecture, crafts, food and wine. These are all things that make it possible to offer a unique travel experience and a truly emotional journey discovering the similarities and contrasts coexisting in Sicily. Palermo, the Italian capital of culture in 2018, will become a showcase and representative for the entire territory of the Tourism District, offering travellers not only the usual warm welcome and vast variety of itineraries in the city but also the unique and unmissable opportunity to get better acquainted with a much larger area that extends inland from the coast.


Le foto dell’evento



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