The District at the World Travel Market of London

Palermo Costa Normanna, 6 November 2017

Palermo Norman Coast, 6 November 2017

The Palermo Norman Coast Tourism District is in the spotlight again at the World Travel Market, the most important international fair in the sector, which will draw thousands of people to London from 6 to 8 November. It is hoped that the 2017 edition will beat last year’s record of 51 thousand visitors and business volume of 2.5 billion pounds. At the London showcase the District will have its own area in the Sicily Region stand.

The international fair of London falls perfectly within the target area of the Tourism District project directed by the Municipality of Palermo and is the main international tourism event worldwide. The municipalities and operators of the District have joined forces to promote their individual points of excellence in regard to history, art, scenery, food and wine. The aim is to be prepared as far as possible for the big events in 2018 when Palermo will be the Italian capital of culture and draw even more attention in terms of numbers of visitors. The WTM represents another stage in the process of exploiting our area, a stage which has led to the creation of a wide range of services and offers by means of a specific project.

The Tourism District project, based on the development of tourist orientation and support services and technical assistance for local operators, has led to the creation of four travel experiences to offer – among the many other opportunities – to holidaymakers:

UNUSUAL CULTURAL TOUR, for people who want to get away from mass tourism;

CULTURE FOR KIDS, for families with children aged from 6 to 14 years;

SURPRISING FOOD, for people in search of the unique flavours of Sicilian food and wine;

ACTIVE TOURISM, for people who like to travel in contact with nature.

Thanks to a “bottom up” involvement right from the start of the project, 31 local tourist accommodation businesses, have been involved in the four travel experiences so far including B&B, holiday homes, hotels and guesthouses of the municipal areas of Palermo, Casteldaccia, Santa Flavia, Monreale and Bagheria. In the participatory logic that runs through the entire project, the organisations taking part are following a specific technical assistance programme which is still in progress in order to connect the 4 travel experiences with a series of concrete accommodation offers that will soon be available through the communication and promotion channels of the district.

The hub of the promotion is the official site of the integrated project of the Tourism District, In the near future the portal will have available 21 geolocalised nature trails for example, specifically for people who want to explore the area on foot, by bicycle or on horseback and who fall in the ACTIVE TOURISM category.

A special section will be dedicated to accommodation with all the useful information for finding the best accommodation arrangements currently available on the site. In the “Showcase” section it is also possible to discover the excellent products of local artisans in the Tourism District that embody the art, tradition, ingenuity and passion of local craftsmen.

Information can be obtained at the fair in London at the desk set up to welcome those who are interested or just curious and to host specialist press meetings and tour operators. The Palermo Norman Coast Tourism District therefore wishes to build on the success achieved in the events at Berlin with the ITB, at Rimini with the TTG, at Rome with the Religious Tourism Exchange and – just a short time ago – at the fair in Lugano.

On the other hand the land of the District embodies everything Sicilian is famous for and appreciated by tourists such as the sea, coast, historic buildings, natural and environmental resources, architecture, crafts, food and wine. These are all things that make it possible to offer a unique travel experience. A truly emotional journey discovering the similarities and contrasts of Sicily. Palermo, Italian capital of culture in 2018, is becoming a showcase and representative for the entire territory of the Tourism District, offering travellers not only the usual warm welcome and vast variety of itineraries in the city but also the unique and unmissable opportunity to get better acquainted with a much larger area that extends inland from the coast.




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